Take this recommendation, get a consultation from some Search Engine Optimisation Experts. You could attempt and do it yourself, however there are many factors that impact SEO, and if you get it wrong you�ve just wasted additional time and energy that you may be using to drive your company forward.
Considering the quantity of cash that you just invest in advertising, wouldn�t it be nice if someone searching in search engines found your site rather than your competitors? After all, generating traffic from search engine is a huge half of any promoting initiative.