The advantages of Internet marketing are many. Since the World Wide Web is so widely available, businesses can access millions of potential customers with just a few clicks of their mouse. Yet, as with any form of advertising, there are some disadvantages of Internet marketing as well. Each business owner and salesman will need to consider both in order to decide if online promotion is right for them. By weighing their options and determining the type of consumers they need to reach, they can see more of the advantages than the disadvantages.