Though the words and the term “keyword density” may be somewhat new and foreign to you, keyword density is actually quite simple to understand. First, a clear understanding of the word “keyword” is important. Keywords are the words that are used to describe and signify a topic. It is likely that you have already entered keywords countless times in your internet searches. If you are an avid Yankees fan and you want to find out the latest team news, you would probably start by entering “Yankees” in a search engine box. If you want to know the schedule of the games, you might enter “Yankees schedule.” If you want to know the home run history of Mickey Mantle, you might simply enter “Mickey Mantle,” or “Mickey Mantle home runs.” The keyword is simply the word that identifies and represents that which you are seeking in the internet. The word, words or terms that best represents the object of your search are most likely to bring up the answers in the resulting search engine results page (SERP).
Keyword density is the percentage of the number of times a particular keyword or keyword phrase is used in comparison to the total amount of words in the article, page or site. If your website is devoted to selling your product, custom acoustic guitars, the SEO-savvy writer would insert the relevant keyword phrase “custom acoustic guitars” a certain number of times in the article, site or page. What percentage, you ask? It varies. One popular school of thought suggests 2.5 – 7%. Others say to keep it less than 5%. Others insist that the keyword density should not exceed 2 – 3%. There is no final, decisive answer, as the internet is constantly changing.
Keyword Density and SEO
SEO is the abbreviation for the term “Search Engine Optimization.” The overall goal is to execute an SEO campaign that will result in consistently high website visibility and exposure. Even a website of high quality is of no use unless it is seen by searchers. And searchers, of course, are the potential customers, clients and buyers who sustain and create business growth through sales, word of mouth referral, testimonials, and real-life advertising by product utilization, whether it is an item of clothing, a salad dressing or an automobile. Internet commerce is dependent in great part upon visibility. Unless a company is so well known that it does not need help from the internet, visibility and exposure is always of paramount importance. Additionally, even the most successful businesses will create and maintain a strong web presence to improve and maintain its dominance in the marketplace. Keywords are at the heart of all the searches that lead to visibility and exposure.
In order to build your target keyword list, the first place to look is your own site. It is important to review the content carefully to see what words may be utilized as keywords. If you were searching for your own particular product, ask yourself what it is that makes your product unique, original and different than other similar products? What word or words might be entered in a search engine by an individual in need of your product? How are people finding you now? What words are entered? Study those words. It is also important that you enter your brand names as they might be misspelled by searchers. Sound out the words phonetically and take note of the creative spellings that others might use. Products and names are frequently misspelled – this is a viable source of keywords.
Keyword marketing is the process of using your keywords effectively in order to increase exposure, visibility, traffic, and, ultimately, sales. Keyword marketing is a vital aspect of the entire SEO process. It is also important not to overuse keywords – often called keyword stuffing. Keyword stuffing can actually result in a lowered search result ranking. Be safe, somewhat conservative and keep your keyword usage under 5%. Resist the temptation to overuse keywords. Write “organically” – or naturally – with rich, high-quality content. That, in combination with intelligent keyword use, will result in improved search engine rankings – the Holy Grail of the internet
Importance of Keyword Density
Keyword density must fall within the previously mentioned parameters in order for the search to fit within the scope of the search system. If the appropriate keywords are not included in the content, or if the keyword percentage rate is too low, the search engine may not pick up on the words that the searcher entered and the search will be useless. If the keywords have too high a density and the search engine detects keyword stuffing, the search engine can and will give the search a poor result – and the searched page or site may not show up within the first 10 or even 50 or more pages. Keyword density is a delicate and mysterious “non-science.” Even the most knowledgeable SEO experts are often puzzled by keyword density as it relates to SEO best practices. Again, stay safely under 5%, lower if possible. Write valuable, worthwhile, sought-after content – this is all your readers really want.
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