Social media optimization refers to the intention of the social media user to attract users to his or her site. By adding content that is linked to other sites, users can increase traffic to their social media site. To increase optimization, social media users can also be sure that their content is interesting and engaging and that it is easily accessible to a variety of different visitors. By posting things like widgets or badges to your page, or by sharing content from other social media users, you can optimize your social media page, because this will bring outside users to you. Additionally, commenting on other people�s blogs or sites will increase traffic to yours because you can provide a link to your personal site as well