Well, i donno why, but here the diversity in answering the 1st question by the thread starter, is a bit confusing.
Some, for example didn't know how to differentiate between "tools" and "way"
cause in fact, this two words means different thing. When you explain marketing tools, it's simply a tool for you to promote which doesn't necessarily had to be "black hat" tool that may get you banned! And if you answer it with : socmed; blog.. bla bla.. is a way or place to promote.
Marketing tools for example: email newsletter, bulk sms sender, autoresponder, banner maker, webinar, etc
It's a software/device/tools/facilitation for you to reach wider audience thus market your product better.
For a way, you can promote your website through social media sites, bookmarking sites, blog walking, free classified ads site, etc
- 2 cents -