After seeing people use both samsung and micromax and after personally using 3 samsung phones, I would personally recommend a samsung. The camera quality, the OS, the features are all great. Of course the customer service and response and the resale value also is much better. On the lighter side the apps in samsung are great and samsung phones have an inbuilt mobile tracker feature. It finds your phone sooner in case of theft. Great features in a sleek packages. Doesn't get better! So samsung it is !!