Email list building has been a common practice on the web for many years now and still is. This is for a good reason. Selling through web pages may be effective, but what about the customers that aren't willing to buy but may be willing to later on? As much as you'd expect them to return if they do make that decision, well, that's not always going to happen. The best thing to do when selling online is to capture leads. Having people subscribe to your mailing list means that you can send them multiple product offers as time goes on. This results in recurring sales!
Email list building is beautifully simple. Let's take a look at a 4 easy tips below on successfully building a list.
1. Autoresponders - I recommend Aweber or Getresponse. This automates the process of people signing up to your mailing list, and means minimal tasks from you. However they do have a monthly fee, but it's the best out there and very much worth it.
2. A free incentive - whether you have a blog or just a landing page for capturing leads, it helps to offer a free incentive. This could for example be a free eBook or online video course. This gives people a reason to join your list!
3. Effective copy - you need to effectively sell your free incentive. Email list building depends on this. Make the benefits of the giveaway product clear, and put emphasis on these benefits with large and bold formatting.
4. Good page design - this includes the layout and presentation of your copy. The opt-in box for people to join your list should be clear and encouraging. For example, you could use arrows and striking colors.
It's worth checking out some existing landing pages in order to get some good ideas for your own.