Naturally people are easily persuaded about something when you reach out to them regarding how they feel about something. So how does marketing impact us, the consumers/buyers, to buy an item from a specific brand company or what not? They offer what we want. And when what they offer is not what we want, they offer it in a way that you will eventually want it. I remember a famous line in one my all time favorite movies, ďThe GodfatherĒ, the line is ďIíll make you an offer that you canít refuse!Ē
So being an online shopper for a long time now, I have encountered quite a lot in terms of purchases. Some of those experiences were great while some of them were not pleasing. So how does an online shopper like me get hooked on what website I should spend my money on? Let me give you at least the top 5 factors on shopping online.
Of course number one that comes in is reliability. Does the website offers legitimate products? Are they credible enough to buy from? Second is security of the website. Is their website secured? Do they encrypt their payment gateway? Third is pricing, do they offer decent price? Some websites may offer very cheap prices but wonít be able to cover the first and second factors we mentioned earlier. So as buyer you need to weigh-in the pros and cons you will be getting when you purchase online. Fourth is availability of the website. Do they offer what you are looking for? Are the items you wish to buy available or out of stock?
But what entices the online shoppers the most? For me, itís the promos and discounts that the website is offering! Itís actually a leverage they can make us of to stand out. An online shopping store should offer something that the other competitor doesnít offer. Usually thatís were the battle of sale and discount happens between online shopping mall competitors. We see each competing websites battle it out to determine which website will offer the lowest deal. Weíll just have to sit back and wait for the perfect time to find out whichever website wins.
One good example about promos is Lazada Philippines. They are one of the key players in the Filipino Online Ecommerce Industry to date. If Iím not mistaken, they were the one who actually broke the walls in E-commerce. The growth of E-commerce here in the Philippines grew exponentially in a span of less than a year. The great thing about Lazada is their promos and discounts. They even offer an insane 99% off to hot items once in a while. I actually participated once and despite not winning, I enjoyed taking part in their promos. They actually persuade you to interact with them to even out the competition. Like for example, they make you find some hidden tarsiers placed on selected product pages. When you see the hidden tarsier, you get a chance to win a product giveaway or purchase something valuable like a gadget for less than 100 pesos. They give clues on their social media accounts, so this way they actually involve your social media account as well. Lazada truly offers one of the best and exciting surprises.