E-mail Marketing is a form of direct marketing which uses electronic mail as a medium of communicating commercial messages to an audience. Broadly speaking, every e-mail sent to a likely or existing customer could be considered as part of e-mail marketing. Email Advertising is implemented with an objective of sending e-mails with the intention of acquiring new customers or persuading current customers to buy something instantaneously
Bulk email marketing has slowly become the most popular method of online marketing second to search engine marketing. Businesses large and small can use bulk email marketing to generate leads and traffic, making the Internet a level playing field. Studies have shown that the average bulk email campaign yields a one- to two-percent response. That may not sound like much, but one-percent of one-million recipients' equal 10,000 new customers! How would that help your bottom line?