QUOTE(dollysandy @ Jan 31 2013, 09:35 AM)
E mail marketting Broadly, the term is usually used to refer to:
Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
Adding advertisements to email messages sent by other companies to their customers
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.
Email marketing is directly marketing commercial message to a group of people using email.
- the advertisement of a product, service, or brand through electronic mail
- can be used to improve the relationship between a business and its customers or to gain new customers.
- is an effective technique used to gain exposure for a company