Bounce rate is an analytics term that refers to someone who visits just one page of a website, and then leaves. Bounce rate does not pay attention to how long they were on that page � it could be seconds or hours � but if they only looked at one page before leaving, it�s considered a bounce. While low bounce rates are desirable, a bounce is not necessarily a bad thing; it�s entirely possible the user found the information he or she was looking for on that page. See our SEO Basics article explaining bounce rates, including what is a good bounce rate and what you can learn from bounce rates.