The term Conversions can have a couple of different meanings in the internet marketing world. Typically conversions refers to “converting” someone to goes to your website into a customer — meaning they actually made a purchase. Thus if 3,000 people visited your website, and 30 of them purchased anything, you’d have had 30 conversions. Conversions are not necessarily purchases though — often in the B2B world and the B2C services sector, there aren’t strictly defined products that customers can purchase from a shopping cart. In these cases conversions are often tracked as the number of people who filled out a request for quote or contact form.