Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website.Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website.Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.