Social Media Optimization (SMO) is used for generating publicity in social media, online communities. Functionalities such as social news buttons, blogging, RSS feeds, and images and videos uploading come under SMO. SMO is somewhat related to Search Engine Optimization/Marketing, but primarily focuses on generating traffic from sources other than search engines.
SMO can be considered a viral marketing technique using networking options in social bookmarking, video and photo sharing websites as well as blogs. SMO as an integral part of Online Reputation Management (ORM)/Search Engine Reputation Management (SERM) strategy is ideal for organizations/individuals who wan to enhance their presence online.
Begonia Information Systems (BIS) uses a variety of innovative techniques to provide SMO services. These techniques are applied by BIS to help companies to create a brand for themselves and then market their products and services using online social networks. BIS provides a variety of SMO services such as forum marketing, where BIS tries to improve the clients standing in some of the most active forums; blog marketing to increase participation in blogging communities; article writing and article submissions and create a brand image online; as well as write online press release and create a regular distribution network. for more details: visit: begoniainfosys. com