So what are the alternatives? Well, a surprising one is education. Many people don’t realise that by using adblocker, they are costing the site that hosts the adverts money. When people believe in an organisation and want to see it continue, they will often be willing to sit through a few seconds of advertisement. In fact, a lot of companies are finding that their endorsements of you tube channels, live streams and E-Sport teams are generating great exposure for them, as customers are more than willing to buy products from brands that give money to events they enjoy. This has long been the case, and it’s why endorsements as seemingly small as sponsoring a sports team’s jersey are worth millions of pounds.
The other choice is to do something bold, something radical and different. This is where guerrilla marketing comes in. Normal marketing is all about the message but its sibling places as much emphasis on delivery as it does on catchphrases and slogans.
This post has been edited by jamesonaugust: Mar 15 2013, 01:02 PM