In email marketing, the most important strategy is to drive massive traffic to your website. Your aim is to build a targeted loyal list of subscribers. Email traffic is one of the better traffic for email marketers as the people on your subscriber list are already exposed to your products and services.
The following are steps that you can implement to drive massive traffic to your website with email marketing:
Writing and publishing articles about your product or services is a very powerful promotional technique. The key to ensure success is to submit great and high-quality articles on a regular basis. Have an attention grabbing title to attract potential prospects to read your articles.
Link them to a squeeze page where you can retrieve the contact details of the potential prospects.
Offer giveaways in exchange for their contact details. Make sure that your giveaways are of high quality as this is the first impression of you and of the subsequent offers.
Follow Up Emails:
The frequently asked question is how often should you send out emails to your subscriber list? Although you may want to maintain close rapport, it is good practice to email your subscriber every other day instead of daily.
Make sure that not every single email is a sale pitch - in other words, avoid hard selling. Build good rapport and trust by offering useful information in your follow-up emails. Having gained their trust and confidence, chances are they will consider buying your products or affiliate recommendations at some stage.
Avoid long-winded emails - people don't have the time and patience to read long emails. Instead keep them short, simple and focussed.
Social Media Marketing Plan:
Integrate email marketing tactics into social media sites like Facebook, Linked-In, Twitter, etc so you can take advantage of the traffic on these sites. Invite people to sign up for your newsletters or blog. Promote one post or tweet at a time. Remember not to overdo otherwise you can be reported as spam and risk the possibility of having your account being banned. You can also advertise on these top social media sites to promote your internet business.
Get involved in forums relating to your business. Have a link to your website so as to send visitors over to your website. Do not go in just to promote yourself, people can see that right away. Remember the rule "give and you shall receive".