B2B email marketing is still very much alive and kicking no matter what the pundits might say. With the world turning into a mobile population more and more business owners have access to emails on the go. The added benefit is that they actually read them.
This article highlights 3 classic mistakes that people make when it comes to business email marketing.
1. Using a Free Email provider
As business owners we all understand the value of B2B email marketing yet some of us want to do it on the cheap. I can tell you from personal experience it is not worth it. When I first started marketing online nobody told me this. As a result I wasted 6 months and lost a database of over 500 highly targeted leads.
Remember you are collecting hopefully a data base for life. Free providers can have erratic delivery and issues arise when you want to change your provider. Your database is a business asset. People will pay money for an active database of subscribers. Saving a small amount of money now is just not worth it in the long term. There are many great providers of email services and literally they are less than the cost of a few cups of coffee a month.
2. Erratic Communication
If someone signs up to your email database they are interested in what you have to say. So say something to them! Let's say you have a newsletter. Make sure you are clear when your email newsletter will arrive and what it is going to contain. Then do it. This will also avoid spam complaints by the way. You might wonder why? Well if you stop communicating and then suddenly start again your subscriber may wonder who you are and throw in a complaint. Our customers and clients forget. Many of them are in the moment and make quick buying decisions. If they have not heard from you in a while they just might have forgotten that they knew you in the first place.
3. Not Using The Power of Social Media
Social media marketing is really only just hitting the B2B email marketing world. It's power is potentially huge in every aspect from, communicating with a list to, rapidly building your email database numbers. Many business owners are not fully aware of exactly how social media can help in getting emails opened and creating a rabid base of fans.
Using the power of blogging, social networks and video marketing helps to brand you in your own local or niche market in a positive way so when your emails arrive they are welcomed and opened in the first place.
By just addressing these three areas in the first place you will start to see the impact in literally days. You can then put your efforts in really building your database with a solid foundation in place.