five benefits of article marketing are
Free advertising
The submission of articles doesn�t cost anything, only time. But because they�ll remain on the sites forever, they�ll drive long term traffic to your website therefore lasting much longer than any advert will.
Expert status
As well as promoting your business, your articles will also be promoting you. Your name will become synonymous with your field � something that money simply can�t buy.
Attract sales
Although your articles shouldn�t be direct adverts, they will generate traffic which in turn will generate sales. Hyperlink your keywords within your article to send people to your sales site.
Build your mailing list
The potential readership for your articles is vast. By adding your link within the body of your article or your author biography, you can encourage people to sign up to your newsletter therefore building your in-house mailing list.
Opening doors
The sky�s the limit. Publicising yourself and your business through articles could open the door to all sorts of opportunities for you. Joint ventures, new projects and new partners could all be possible. But if you don�t write about what you do or your industry, how will they know you exist?