Brand value: When good content are published on popular websites, it help to improve the ranking of your website along with making your websites more popular among the wide audience.
Direct traffic: Articles have a major role to play when it comes to improving the traffic to your websites. Good articles are usually posted by eZdia article submission service on many popular websites making them easily accessible to a wide range of audience.
Target links: Most of the articles have links and anchor text meant for diverting the traffic to a distinct area in your website. So you will be able to target various incoming links, anchor texts and keywords from a single page