mong the biggest benefits of the internet is that it allows anybody the opportunity to get their message in front of millions of prospective customers for little or no money, as long as they know what they are doing. Once you master the techniques of internet marketing, you can get your video, website or advertisement to go “viral.”
In other words, like a virus that attacks your body’s immune system, under optimal conditions, your message can reproduce on the internet exponentially so that it suddenly attracts worldwide attention. While viruses that attack the human body or a computer virus that targets hard drives are considered to be bad things, going viral with your marketing is a very good thing, indeed. That’s because it means your message is being propelled through cyberspace like a rocket, landing on increasing number of computer screens, laptops, smart phones, tablets and other devices every minute.
From a marketing perspective, there is no better place to be. Most companies would pay millions of dollars for the kind of exposure that a single viral video or website can achieve for next to nothing or even for free.