Mobile Marketing Potentials
Consumer Trends are changing! And one of the most emerging trend is that of Mobile Marketing. The widespread adoption of mobile phones is clearly evident from the stat above that they have surprisingly out-shined the very basic commodity of life i.e. tooth brushes! Seems unbelievable yeah? but big-data doesn’t lie! Almost everyone around us owns a cell phone and for brands and entrepreneurs alike, this little gadget is a terrific mean that can be leveraged for unsurpassed marketing prospects. And to further compliment this trend, consumers of today’s age are also shifting to cell phones specifically smartphones at various phases of their purchasing journeys.
Still want more stats to strengthen our point that consumers are excessively using cell phones for their purchasing decisions? Here as some amazing facts that resonate with our proposition:
• Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion) (TMG Media)
Question for brands: Are you going to be a part of this mobile driven commerce revolution or do you intend to lag behind?
• 95% of smartphones users have searched for local information*
Imagine the amount of leads a retailer would probably be missing if he is brutally absent from the online canvas. If you exist in the real world and you have no online presence, in today’s world, sorry you don’t exist. As stated in previous statistics, 97% of purchasing decisions start from Internet! So are you there where consumers are desperately looking out for? Or are you sitting tension-free in your retail and looking out of your shop and waiting to consumers to walk in, here is a quote for you:
Man who waits for roast duck to fly into mouth must wait very, very long time.
– Jules Renard
• 81% use a smartphone and TV together.
Those Brands who are still stuck in TV Industrial Complex (as Seth Godin calls it), they need to reconsider their branding strategies to address this multiscreen marketing trend. Consumers while watching TV resort to cell phone and this behavior is exhibited more frequently when intermittent advertisement appears. And guess what would happen if a prospective consumer fails to find a brand on internet while browsing from his smartphone? Leads lost? Hell Yeah!
• 46% researched on smartphone, went to store to purchase
Retailers! This is for you! If you are still resting on your laurels and think that world hasn’t moved beyond WALK-IN mode, fellas you are in the wrong. You need to stand and show up before the consumer and mark your presence on the battlefields where consumer is searching for you. And one more tip, make your websites mobile friendly if you want to make your branding efforts more productive.
• 61% of smartphones users called a business after searching, and 59% visited a local business after searching*
How can consumers call a business or retailer if they aren’t found online? And hey Mr. Retailers who are stuck in the Walk-In mode, this stat that 59% visited an outlet after finding information about them online.
• 41% researched on smartphone, purchased on smartphone*
Now this calls for another set of efforts from retailers and brands. If you are up for selling something, make your portal capable enough for this feature as trend is rising. And for those retailers who are in Pakistani market and think that online payment solution will never come, we have one question for you all: What will happen if it comes any time in future? Will you be preparing to surf on the ride then? Or should you plant seeds in the fertile land now and make your online infrastructure capable enough to easily embrace online payment solutions? Choice is yours!Calls to Action for Brands:
So having established the fact that being present proficiently on mobile is an inevitable requirement of today’s age because that’s where consumers usually hang out, how about some calls for actions?Mobile Friendly Website:
Make life of consumers easier by enabling them to browse the mobile version of your website. Remember, consumers have a lot of choices but less time and if your website isn’t mobile friendly, they won’t simply care and will either rattle the push button or will sprint away to other businesses.Be Consistent in Your Brand Messages in Multi-Screen Campaigns:
Mobile Compatible online presence is a marketing channel. A variant of your normal website. Consistency is everything in branding so you need to make sure that your brand messaging targeted towards target customers should be as consistent as possible so as to minimize any confusion.Orchestrate Mobile Advertisement!
Secondly, as stated previously, make the intelligent most of mobile advertisement! In addition to SMS marketing (be sure to give the option to consumers to opt out of your sms campaign otherwise you will be blamed as spammer and will lose your prospects out of their frustration), you can also consider admob option from google! Oh we have another ad to compliment this fact as well
87 % of mobile ads are noticed by smartphone users.*
Now last but not least, And what if each of these silos i.e.
•Seamless Online presence
•Mobile Optimized Presence
•Reinforced Online & Social Media Marketing
•Search Compliant Content
•Big-Data Driven Analytics
And A LOT of other incredible stuff is highly automated & coupled with your day to day business operations in truly friction-less fashion, packaged into one handsome solution and becoming a part of consumer-concentric eco-system? Fascinated? Then you gonna love Mobile Money CodeThis post has been edited by blessingsdawn: Apr 30 2013, 01:34 AM