I hear over and over again how email marketing is dead because everyone is on everyone's list, no one opens emails anymore, people get 50+ emails a day, email marketing used to work like 4 years ago, etc...
What ever the reason I have heard it.
The reality is that email marketing is extremely effective if done correctly.
Even though your autorespopnder runs automatically email marketing still takes a lot of work.
You need to create value, rapport, and build trust with your list.
You need to set yourself apart from the competition.
Email marketing is an art and a skill that must be learned.
In most cases consumers prefer to be reached by email more than any other method. Studies have proved this. You just need to know how to communicate with them.
Hope this helps,