QUOTE(JamesMoore @ May 9 2013, 09:00 AM)
The only ones to be unaffected by any further crackdowns will be real companies with original SEO content, genuine links and marketing content that is rich in quality and diversity. To make sure that the content on your site is search engine optimized during 2013, read through my top tips.
We have all known for some time that anchoring text aggressively with inbound links is unnatural. The solution? Create natural links, which is possible only if you stop being obsessed by the need to forcefully insert irrelevant key words. The best strategy is to write your content relevant to your website or business, then re-read it and insert your keywords strategically, according the appropriate keyword density.
Since we all depend on Google to direct web traffic towards us, every new policy change affects us. Even if you follow all the rules correctly and your tactics are perfectly aligned with Google's requirements, what if the rules are changed suddenly? The whole process in continually evolving and the only way to deal with it is to persistently add value to your site through
Create diversity in your marketing by expanding your strategic presence. Instead of looking for shortcuts, spend some time to think carefully about what your blog or site is about and what gives it value. Ask people connected to your business about what makes it unique. Once you recognize your key assets, the relevant content and strategies for marketing will come to you naturally.
Diversity in the links on your site will help. While guest posts are a valuable part of any blog, when the tactics used to build links are of poor quality, the integrity of the website is compromised. Publish only original guest posts at other sites that are relevant and interesting. Review your site to see the links built during 2012 and plan a new strategy for 2013, to create diversity in your profile.
Create diversity in your perspective by looking for unique ideas and creative content. You will be able to generate innovative and interesting ideas simply by approaching the problem with a positive attitude. No industry or business is dull and boring; it's the attitude of the people running it that create the dull effect. If you believe strongly that what you do is amazing, everything you do from that point on will be positive marketing.
Creating excitement and diversity in your life and those around you should get you in an upbeat mode and give you a fresh insight. This insight will work to your advantage and reflect in everything you add to your site. SEO will automatically follow!
Thanks a lot