In addition to this, domain name also matters a lot. This means if you are taking a domain name in your regional language then donít expect international customers to even have an idea of that. If they know English they will only search every domain in their language. Having an appropriate extension with this name is also necessary. It means to target your Indian customers only you can easily go for .in or .com extension, but thinking to go for .au domain will be worthless. You can also give the entire project of your SEO campaign to a reputed and well accepted SEO company that includes professionals for nourishing your website. Choose carefully, consult them, and get a lot of benefits.