Spurred by the increasing popularity of online games, the computer and video games market has in recent years seen rapid growth and today constitutes an important element in performance marketing. All major performance networks have added online games to their portfolios.
Therefore, the most important factors for a successful gaming landing page are presented here:
1. A landing page should always have a clear message and target orientation
The objective is to prompt the user to sign up for the game. This should be the central and immediately recognizable message. Anything that distracts from it should be avoided and relegated to the background. Typical examples are forum registration links, or generally, links leading away from the page.
2. Request only the most relevant information
Unless absolutely necessary, detailed queries regarding interests, age, password and repeated entry thereof (this can be requested at the userís first game log-in) or the like should be avoided. Unnecessary inquiries increase the risk of the registration being aborted, and at the same time, the validity of additional answer boxes can be called into question given that many users will enter fictitious responses simply to speed up the process.
3. Design for Efficiency
An uncluttered, straightforward design is often the most efficient: Users are not distracted, but led to registration swiftly and effectively. Background graphics are perfectly fine, yet should not contain complex animations which would divert the userís attention away from the actual registration process.
Examples of well-designed landing pages:
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