QUOTE(robinbrown1287 @ Jun 5 2013, 06:19 AM)
The company offered a toolbar that gave Internet users suggestions on where to go next, based on the traffic patterns of its user community. Alexa also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated.
Alexa means - add quality content in your site: provide useful information in your site: provide information in your site which visitors of your site expect to find. In this way, you will be able to increase your site's overall ranking in Search Engines: now your site will get more and more traffic: As the traffic to your site increases, your Alexa Ranking will increase too: by the way, what benefit are you expecting from a better Alexa Ranking.