In any other world except the Internet, viral marketing would be known simply as "word of mouth" advertising. But, despite the efforts of marketing experts to try and change the name to something a little more appealing, viral marketing remains the virtual term for "word of mouth" advertising. No matter its name, the concept is sound and very effective in generating traffic flow and business. There are five basic elements to any successful viral marketing campaign. Not every campaign will utilize all of the elements but the chances of success definitely improve with the more elements you include.