Hellow guys..
White Hat SEO and Black Hat SEO techniques can determine where you website ranks in the search results for your targeted keyword phrases. In short the website design and Search engine optimisation plays a key role in ensuring that your website succeeds in obtaining maximum search engine visibility and in turn ranking higher than those of your other competitors. Unfortunately, with the ever increasing number of businesses now moving online has only made the task more difficult.
Normally web designers will employ ethical or White Hat SEO techniques in order to make a website rank high in the search results for certain keyword phrases, however with millions of online businesses all vying for the number one ranking for their respective service, has forced some web designers to begin using unethical practices, otherwise known as Black Hat SEO.