Starting a travel company is a good idea but remember that customer satisfaction is the sole point in the success of the business. Once the customer got a bad opinion on your company then no chance of getting customers and it takes lots of time to gain a reputation again.
The website you get designed should be of user friendly and ease to navigate. Try to add most beautiful places and detailed description about the importance of the place. More information you add, more assurance to turn a visitor into customer.
Put together one kind of destination packages for a place. Offering some special packages for your top buyers as a special offer for being a consistent and dedicated customer.
The content you add in the site should be in a effective way, so that reader should get interest in reading it.
A website with all the incentives is not enough but its all about how better you service from your competitors. Not as a last point, making good reviews is very important for getting further clicks to your site.
Contact "intentree" for more details for getting traffic to your website.