Social marketing or social media optimization (SMO) has become one of the chief pillars of online marketing. The current business era thrives greatly, if not entirely, on web traffic and web visibility. If you can create a high online visibility for your business, then you can really make very good profits. On the other hand, if you shrink away from marketing, then you will simply get obscured amidst the huge queue of competitors. YouTube and Google Plus are two social channels which are very popular and always growing in traffic. If you can buy YouTube views and Google plus one votes, then you can chalk out a niche audience for yourself and redirect some of the traffic to your own websites.