However there have been occasions when seemingly quality sites have been punished by Google's algorithmic updates. This has been cause of concern each time an update is rolled out. Businesses are therefore worried whether their site could be one of those innocent victims. However it is important to note that this phenomenon is largely an exception rather than an unfailing trend. If you do a good job, you will be rewarded because Google ultimately wants its users or searchers to get the best results, something which was not always a reality but is definitely what Google if fast progressing towards.