In local listing you just advertise your site in limited area.For example if your business is running in California in local listing you can chose the area of California and that add only show in California.
In Analytic is a webmaster tool called Google Analytic and Analytic report you each thing about your visiters.i can told you that from where and how many visitors comes to your sites even it will show u the location of that area.Also give information about back-links etc.