In internet marketing, there is one thing i have very quickly noticed. You get what you have paid for it...
now let me very briefly elaborate - Someone you know, or a 'company' you have seen are advertising tier 1-3 Link juice on high PR websites (even edu/.gov)
Now, that sounds appatising, however what often follows 99.9% of the time is - 10,000 - 20,000 - 30,000
GET REAL! - These links may well be present, but they wont do NOTHING for you or your website. There xrummer links for a start. Created by an automated piece of software that spins an article and submits it..
ONLY that article that's being submitted has been *spun* When an article is spun, it means that the content has been somewhat re written...badly. And who's to say that these links will be here in 2 weeks time when Google finally decided to crawl the website your links are at.
STOP- Linking is old news.
Google rolled out an update that targeted this type of promotion. They don't want crappy websites in there search engines cloggin up everyones searches! These sitrs are ferred to by Google as 'Cheap Affiliate' sites.
This type of site and the information site have been targeted vigerously and as a result, these websites ranking literally dropped over night.
I thought linking was good?
IT IS IF....You link to content that's relevant on your OWN website. Content is still somewhat king - however there is a NEW measure Google have put into play which can prodominatly rule out any other...
How much time does your user stay on your website? - The longer your user stays on your pages navigating through your website, the higher google will place you in search - Why? it's simple...Google wants to provide a fast, no crap service to it's users. It does this by utilising this technique - It makes sense right? the longer the user is on a website, the more informal and interesting it must be>>combined with the search term initiated by the user, and the content that's relevant to both the search term, and the website/pages key word/phrase density.
Now, ignore my spelling - i simply cannot be bothered to correct it. I'm offering partial advise free that many marketers don't know. Using old techniques will not get you anywhere. Times change and adapting is something we must do to survive.