Choosing correct keyword is very important to generate traffic and convert that traffic. There are three most basic things to consider according to the best and experienced SEO providers-DPFOC, while choosing a keyword and that are demand, resource and relevancy. Demand of keyword will let you know the popularity of that on internet, obviously more popular keyword have the more demand. Resource is the investment of the company and lastly, Relevancy. It is the most important among all, the keyword must be relevant to the business and can represent the type and nature of business. If the chosen keyword is not relevant then it doesn't matter how popular it is.
This post has been edited by Celine: Oct 29 2013, 04:38 PM