In general, the first step in the analysis of any company is typically to evaluate the fundamentals to validate that the long-term potential is good. Once you've done that you can feel more confident that pullbacks are opportunities. Here is one trading example that could be considered:
Ticker: SH (ProShares Short S&P 500).
While buying the shares outright (alone), the trade could profit from a falling stock market only.
But what if the stock began to trade sideways as a result of the S&P 500 trading sideways or in a range?
Enter a covered call.
Here is an example:
Buy 100 shares of SH at $29.50 (today's intraday price).
Sell to open  July $30 short call for a credit of $0.40 per share.
Net Debit: $29.50 - $0.40 = $29.10 (max risk)
Max Reward: $30.00 - $29.10 = $0.90
Trade potential: 3.09% return on risk in 37 days.
By structuring a covered call, even if the stock finishes right at where it was purchased, the short call credit of $0.40 would still be a profit. And, if the stock rises, a slightly larger profit could be had as well.
Now, if the expectation was for the S&P 500 to trend down dramatically, just holding SH shares would have a larger pay off as well. To explore more visit us at "markettamer"