Importance of Press Release :
1.Add in your press release at least 3 relevant keywords according to your target audience. In this way users will be able to find the press release from the search engines.
2.Add links in your press release pointing to your website’s correspondent content.
3.Create a database of directories, news and press release submission websites according to your target audience. In this way you will be able to distribute them, keep a trace of your actions and publications.