You could try adding your photos, maybe a personal welcome-video. This is great for welcoming your fans and describing what they can do on your page and what the page is about in a little more detail. If the video is uploaded to YouTube for example, then it could also act as a backlink to your Facebook page with the link in the description box.
Provide a place for interaction/self promotion: Start a discussion on your wall, or create a survey as this allows your fans to interact with eachother and helps to provide more value to both your fans and your Facebook Page.
I hope this helps
To Your Success