FXY appears to have turned around nicely and seems to have found nice support on its 5-day moving average so that would be a good place to consider selling premium via a bull put spread.
BEN - typically following the trend is the smart play, so that would mean going bearish.
In general, the first step in the analysis of any company is typically to evaluate the fundamentals to validate that the long-term potential is good. Once you've done that you can feel more confident that pullbacks are opportunities.
For example, with BEN if you're plan was to look to a long-term position then the attractive premium offers a nice bull put spread below the $145 support level that has held for many months with the exception of a recent one-day decline below that level. With just 7 days to go to expiration in June a $0.95 credit on a 145/140 bull put is attractive. If it were to expire, a nice credit is generated but if the stock were to decline, your Contingency Exit Plan could align with your longer term expectations to use the further pullback as an opportunity to own the stock at lower levels, which would take place when the short put was assigned, and in tandem purchase a long.
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