Simply be social. Go and visit other related pages and comment as your page name. Do not post your links. Interact and build trust with your audience. You can like the page as well being your own page and that way you can keep track of the pages you are being a part of. You really only need to find a couple good active pages to interact with and that alone can bring a lot of people over to your page.
Key once they land on your page is you want to get them to click the like button and stay a part of. So again you need good quality content in your post and do not link every post to a product.
Also its good to set up some static html I frames and from those you can direct people to your landing pages and opt in forms.
The biggest thing to understand that marketing with facebook is it takes time. Don't expect huge amounts of views right away. You need to prime up and build a liking first. Or use paid facebook ads which are converting fantastic