Be specific: If you can be very specific in your headline it makes your claims much more believable.
Be believable: We�re very attuned to overly hyped marketing messages. If you come across as being legitimate and believable (this doesn�t mean dull!) then your readers will listen. "Earn $23,000 in 2 minutes using this fabulous widget!� isn't exciting, because it isn't believable.
Be relevant: If you�ve done your market research, you should know what your readers are concerned about. Try to create your headline to be relevant to these concerns.
Make your readers curious: Give them a reason to want to keep reading, but remember to keep it relevant - if you�re too obscure, your readers will just put it in the "too hard" basket and move on to the next distraction.
It�s all about the benefits: If your reader can�t see how reading your material can help him or her, they won�t be very interested. If you can squeeze some benefits into your headline, it�ll be much more attractive.
Compare these two headlines:
"Revolutionary overnight cream with ocean extracts!"
"Look ten years younger with this revolutionary overnight cream!"
The first headline describes a feature of the cream, while the second one tells you what the cream will do for you.
Bullet point formulas
If you've spent much time hanging out in the "make money online" market, what I'm about to show you will seem very familiar!
Bullet points are an excellent way to break the major benefits and features of a product down into exciting, enticing, easy-to-read chunks for your readers.
You can get material for your bullet points from the sales page of your product, and from your market research. Try these ones on for size:
The very first place you should look for......
11 ways to......
5 essential secrets to .....
My astonishing strategy for....
Why you should NEVER.....
A foolproof system for.....
The 3 minute, uncomplicated method for...
Why ... is your secret weapon when...
How to use X, Y and Z to....
The 7 critical mistakes that... make when... And what to do about it!
A goldmine of...
The 3 step formula for... that guarantees success!
Discover how to immediately...
Impress your friends by...
Just when you thought....
Isn�t it time.... ?
An extremely valuable secret that....
Have you been having trouble.... ?
Sick and tired of....? Discover my proven step-by-step formula to...