A microblog has many aspects similar to a conventional blog, but is more focussed on the headline and immediacy of the news being posted. A normal blog allows you the freedom to explore a subject matter in detail and expand upon the subject in a way that reads well and carries relevant content to the reader. A microblog is more a headline grabbing exercise. If you think of a FaceBook status update, this is, in effect, a microblog. As is twitter, plurk and many other so called web 2.0 properties. The idea is to quickly send a message that your followers or social network will see and act upon – whether that action is interacting with replies and conversations or it is clicking an embedded link to a page which expands upon the headline.