- You must build trust with your audience by developing a relationship. Put a face to your brand... A personal picture will show people that you are human and not just a laptop screen. Share a personal bio of yourself with your audience. With this, people will be able to relate with you as a person and not just a salesman (or saleswoman in my case). There are several ways to develop relationships with your audience... Be creative and genuine and that personality will be seen in your services.
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