QUOTE(Technocrat5 @ Oct 4 2013, 01:14 AM)
What is Branding ?
Branding, or Personal Branding if you are doing network marketing or any other marketing as a one person business, is where you present to the world your unique value to the world. You become an expert in some particular area (your chosen niche), and you provide a lot of value for customers. You become recognized as an expert in your niche, or the "go to" person. You need to present yourself so it is very clear to the visitor to your website exactly what you are about. So right in your header you want to write a very concise statement of how visitors can benefit from your services.
If you are new to your business, you obviously don't "think" of yourself as an expert, but what you do is learn something, then teach that thing, and keep doing it, and get your content out, and you gradually will
become the expert.