Article Marketers. Lay the Duplicate article Myth To Rest Once and For All
Michael Ladd a blogger
Over and over, on all the popular Internet Marketing forums, especially the Digital Point Forum, new article marketers pose the question: “if I post the same article in many article directories, will Google penalize me for duplicate content?” Or: “after posting an article to my blog or website, do I need to re-write or spin it before posting it to article directories?”
It’s really amazing how these two words duplicate content have become such a completely misunderstood concept. I think the entire confusion was started by opportunity seekers who sell services or software to spin articles After all, it’s hardly in their best interests to be seen to accept the real honest truth.
Just stop for a second, forget all the myth and hype and think rationally. All the news services, for example Bloomberg, the Associated Press, Reuters, Scripps Howard, CNS etc., are in business for one reason: to distribute news in a pre-written format. These news feeds are picked up and posted all over the internet by hundreds of diverse subscribing web sites. They don’t employ people to re-write the content; it’s posted exactly as they get them , with a byline to the source.
Wikipedia describes Web Syndication thus: Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website’s recently added content (for example, the latest news or forum posts). The term can also be used to describe other kinds of licensing website content so that other websites can use it.
This should be the mind-set of every professional Article Marketer. You should write good quality articles, post it first on their own blog, wait for it to be indexed by Google, then post it, without any editing (other than adding a resource box), on EZine Articles and other article directories. By doing this, you will transcend the horde of ‘article directory marketers’, and move into the more elite class of Article Syndicators.
Following Google’s February algorithm update, known as the Panda, or Farmer update, aimed at identifying low quality sites and content, writers and syndicators of high quality material are posting significant upturns. Google calls it a “good quality sites algorithm”, and it is causing the cream to rise to the top.
Actually, the only time “duplicate articles” can become an issue is on your own blog (and this is extremely unlikely). The software powering the site structure (WordPress, b2evolution, Nucleus, TypePad, etc.), may repeat the same content in multiple formats. One article can appear repeatedly through sub-directories created by categories, tags, dates, sitemap, archives etc..