When you begin trying to rank on Google, you run into SEO and a bunch of buzzwords: keywords, link building, content marketing, user experience, etc. What do all of these terms mean and what should you be focusing on for SEO?
A full SEO campaign requires many different aspects to be successful, so it is hard to say that one thing is more important than another. But don’t worry, I won’t cop out. I will tell you what the most important aspect of SEO is.
As we’ve said many times in our blogs, all SEO campaigns need to start with keyword research. Looking into what people are actually searching for within your area is vital to ensuring that Google and other search engines understand what your website is about. To demonstrate this importance, let’s pretend you are a pharmacy. You decide to name your business “Matt’s Drug Store” and in all of the text on your site, you refer to your business as a drug store. If you had done the most basic level of keyword research, you would have noticed that the word “pharmacy” is used significantly more in searches.