If you take a look elsewhere on EzineArticles, you'll find that there are already some articles in this series that talk about how you can increase your ranking etc. using a variety of techniques and that so far, they nearly all involve working 'off-site'. So far all I've explained what to do is to investigate how to get links to your site and how to best exploit them to get your web page creeping up the search results but there's no explanation on what to do on the pages themselves.
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