Marketing is big business. By learning to target products at the right people, companies cut their advertising spend and increase sales. Add to that the focus group world of politics and the media, and it's clear why businesses pay for your opinions.
Better still, because the whole point is focusing on different types of people, you don't need special qualifications. You just need to be you.
How to take part
There are two ways to take part:
Online surveys for cash. All you have to do is sign up, wait for survey alerts to land in your inbox, then zip through the questions. Survey sites then add the cash to your account. Polls are often fun – you get to vent about everything from video games to your sex life. For a full how-to, see Survey Sites below.
Focus groups. Traditional market research focus groups pay much more per session, but you're limited to a few a year. All it involves is giving opinions on the chosen subject, usually with free refreshments, and you can walk away with anything from £30 to £160. See Focus Groups below for more.