QUOTE(roger mark @ Nov 23 2013, 12:51 PM)
1.) Users Click on the ads only if it is related. See to that you build your ads keeping in mind about the visitors.
2.) Use keywords in title, description and keyword while building ad in your ppc in order to increase your quality score and reducing the average cpc.
3.) You can use dynamic ad text where the ad favor of user's search query.
4.) Get creative - normally men looks for tech buzz words and woman searches for deal. So see to that you use these words in your ad
5.) Adding numbers in description of ad text like percentage. previously we used to add phone numbers. But now it is not allowed. Google wants to use us the call extensions for ads.
Above points are useful for PPC. For good result in PPC ads keyword optimization is a very important.