Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimised article, is to make it a GOOD article.
By good article, I mean the article must be useful to the reader. It should provide them with a benefit they can visualise, or offer something of value to them that is applicable and relevant to their lives or businesses. It should be something they can relate to easily.
There’s no point in writing a technically good SEO article, for it to be a load of nonsense to the reader. Not only will the website concerned lose a potential customer or lose out on traffic and advertising revenue, but the article will become a non-entity and be a complete waste of everyone’s time.
If the article is no good to the reader, don’t expect it to be picked up or linked to by affiliates, link marketers, or any other medium that could have provided valuable promotion or marketing – all of which would have boosted the website’s rankings.
Always remember to write for the HUMAN who will read the article at the end of the line, not the search engine algorithm that finds it. Get that right, and you are already half way there!