Facebook helps define the demographic information of the audience that views the Facebook pages of the company and be better able to market its offerings. Engaging with customers is also easier with Facebook since it allows an easier way to give immediate feedback which is an essential part of buying customers. Customers like to feel like as if they are actively engaged and a part of a service or product they are avidly fond of. Promotional offers can be made to like and follow pages on Facebook as do many companies now to win over customers. Doing so helps increase the number of orders that are placed online.
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